The domestic "gaming" brand White Shark has signed a three-year contract with one of the world's largest organizations for environmental protection, the International Union for Conservation of Nature (IUCN), with the aim of protecting the seas, oceans and, above all, sharks. 'Let's care about each other' is the name of the three-year project through which White Shark will donate 100 thousand dollars for the protection of sharks. Behind the White Shark brand stands Stjepan Šmit, the owner of Šmit Electronic, which is a distributor of White Shark gaming peripherals, and SBOX office and computer equipment. Presenting the project, Šmit said that the idea had been born for a long time and that it was logical for them to do something related to the protection of sharks considering the very name of the brand. - An initiative was launched last year, and when we included professor Alen Solda in it, everything started. Sharks are endangered both in the world and in the Mediterranean, so this initiative makes a lot of sense. In addition to protection, our goal is to educate our young customers and users about the importance of protecting the environment, including sharks, to teach them something about their specifics and try to contribute to the protection of these animals, but also the environment in general - said Šmit and added that in addition to protecting sharks they plan to support all cleaning actions of their ambassadors. At the presentation of this commendable initiative, Šmit gathered an interesting team of ambassadors of this project, each of whom will help in their own way to protect sharks, the sea and nature. The main ambassador from the scientific community is Dr. sc. Alen Soldo, professor at the Faculty of Oceanography in Split and the greatest scientific authority on sharks in the Mediterranean, author of numerous articles and books on sharks. As he states in his works, 60 species of sharks live in the Adriatic Sea, 70 percent of which are endangered, and three species have unfortunately become extinct in the last few decades. Soldo emphasized that he is extremely satisfied that this kind of action came from the domestic side, which he says is quite unexpected, but that he is very proud of it. He said that the perception of sharks is wrong, that they are more afraid of humans than we are of them, and that the movie Jaws had a negative impact on the image of sharks. Vanja Pleteš, the world champion in scuba diving, told the story of how he fell in love with the sea and diving and how it connected him with many eco-activities to which he is happy to respond, while Domagoj Jakopović, better known as Ribafish, told where his love comes from towards ecology and how his Rok-otok project further strengthened that love. - Through the project, we realized that children do not know much about ecology, so through the project, in addition to lectures on sports, healthy living and quality time spent between parents and children, we also included a section on ecology. Over the course of four years, 6,000 children passed through our fingers, and apart from the theory, they all cleaned those beaches and taught them to take care of the planet - said Riba. Mirko Krstičević, musician and author of the song 'Da mi je biti morski pas', and one of the ambassadors, told how the song itself was created, while Miro Odak, musician, environmental activist and kindergarten aunt, said that children should be instilled with some values related to preservation of the environment and that he is always happy to respond to such noble actions. Source: LIDER web - March 30, 2023.