Resolution Zemlja was declared the best project in the world in the category of the best socially responsible projects organized by the media.
Resolution Zemlja, a project of the Večernji list that came to life at the beginning of last year and soon became the largest ecological project in the history of Croatia, received enormous, we can say the greatest possible international recognition after it won the so-called media Oscar known as INMA Global Media Awards.
In particular, Resolution Zemlja was declared, according to a strict international jury, the best project in the world in the category of the best socially responsible projects organized by the media. We fought side by side with giants like The New York Times, Der Spiegel, Guardian... and won! There were as many as 775 projects from 239 prestigious media companies from 40 different countries in the competition, making Večernjak's success even greater.
- When I started designing this project at the end of 2021, however arrogant it may sound, I had no doubts about its success. And I had no doubts solely because I knew that there were people in Croatia who would support such an ecologically and socially responsible project, so failure was never an option in principle. However, at that time it never crossed my mind to think that we would reach such a high level on the international media scene so quickly, after only the first year of active implementation of the project. The biggest possible award was given to us by INMA itself, a large global organization that brings together all the important and significant world news media - said the director of Večernji list and founder of Resolution Zemlja, Renato Ivanuš, after the award. Dražen Klarić, editor-in-chief and member of the board of "Večernjak" pointed out that the award is important because of the continuity of work within Večernji list and the transformation that Večernji list has undergone as a media.
- The Earth Resolution is a project that encourages us all to be responsible towards the Earth, towards the place we live in and towards society itself. This is exactly what the jury recognized when evaluating the Resolution, because we could not implement this project without living it ourselves and believing in the postulates of sustainable development and social responsibility. The media must be socially responsible, whether it writes about politics, economy, showbiz, sports, everything, because essentially the media must promote correct values, without being exclusive at the same time. You should always be ready for dialogue, even with those who think differently. It is up to us to be considerate, but at the same time very agile in presenting facts and true stories, so as to somehow encourage those who do not think that the sustainability of the planet is at stake to take the next step, either in the direction of confirming or denying their belief . This is exactly what we have done in the last 5-6 years through our transformation, starting Večernji TV, producing video content, documentaries, special magazines, redesigning and raising the portal, introducing premium content... All of this was new and difficult, often encountered to resistances. But that's the only way it's possible for Večernjak to be stable, strong, and powerful today as well as yesterday and tomorrow - explained Dražen Klarić.
When we talk about the Earth Resolution itself, so that everything does not remain just words, these are also some of the very specific figures when it comes to the project, with the fact that we must note that so much happens almost every day that some of the figures written today are probably more it won't be valid tomorrow. More than 18,200 volunteers participated in the Earth Resolution project, 381 tons of waste were collected in 150 cleaning actions, the project brought together more than 35 associations that care about ecology and sustainability, and as many partners who decided to support the idea of preserving our planet. Through the media and social networks, the Resolution reached almost half a million unique users on digital platforms, which is not surprising considering over 250 pages of printed content related to environmental topics, just like hundreds of articles published on the Internet portal Večernji list and, for example, over 2.5 million views on Tik-Tok alone.